For the last 8 years, we are developing websites for different client worldwide. We have seen different business ideas, great clients, and faced confused customers too. Website development is easy nowadays, but developing a website which will generate revenues with each passing year is difficult.
If you think it all depends on the website design, that how attractive it is or how easily one can navigate, then you need to think again. It takes a lot of planning and good content for a successful business website.
However, today we are talking about 8 vital points which you must remember before approaching any website development company.
- What do you want?
It is important that you have a clear idea and strategy of what you want and how will it benefit your business. Coming up with an unrealistic idea and trying to develop it is a waste of time, effort, and money. So, a clear vision of what you want and mapping it up is necessary as a first step.
- What do your customers want?
Get a clear idea that whom you are targeting that will likely to take advantage of your product. Also, who is the optimal visitor of your website? This will also determine the type of content is necessary for your website. Market research is a continuous process which will help you in the long-term as well.
- Create a flowchart
Consider this flowchart as a sitemap. Add the pages you want to include in your website, for example, about us, categories and it will go according to your service or product. Start with categorizing the menu and what you want to include on each section.
If you have no experience in website development, it is better to take help from a professional developer or a team. The wireframe is a sort of skeleton where you will understand the page objective and how the visitor can navigate.
- Content is King
In no way, you can neglect the content. It is important for an effective web presence. You should also curate the content according to the target audience, see that it is simple, understandable and help you establish trust.
The goal is to attract people and they spend a longer hour reading the content, navigating through pages and end up purchasing the product or service. Choose a website design that will fulfill these criteria and make your page real revenue generating.
Always remember functionality is going to directly affect the people view about your brand. Well organized and easy to navigate and filtering option will help the visitor to browse accordingly.
The above-mentioned steps are vital for starting. You cannot skip one if you want your website to rank high. The step of bug testing, analytics, and split testing will come after your website is up and running. A slight change in the page can make a big difference in the engagement and the purchases your website receives. It is better to scrutinize before you take any step.