Select The Right E-commerce Platform For Your Business Needs

Are you looking to plunge into online business? Let us tell you this is the right time to do so. You need an e-commerce platform that can handle a variety of products, different clients, customers, and orders.

A shopping cart offering flexible design, easy user interface and a huge opportunity of customization will definitely fulfill the expectations of your clients and consumers. Many retailers have committed the mistake of selecting a wrong platform for their e-commerce web store and are paying compensation for the same.

Here is a comparison between few top e-commerce platforms that will help you take an informed decision.

You can read the original blog: FIND THE RIGHT E-COMMERCE PLATFORM SUITING YOUR BUSINESS NEEDS   

Magento:  Magento has been around since 2007, now acquired by eBay Inc. this platform is immensely versatile promising new improvements and futuristic opportunities. One of the best thing about Magento is it comes in both forms as a free version as well as a paid version.

Pros:

• Rich in functionality and features offering in-depth and powerful e-commerce platform for stores.
• It is easy to customize Magento to meet demands and expectations of your web store
• If you have the right infrastructure and support, Magento is the best option to achieve speed and agility.

Cons:

• Although the community edition is free, updates are paid making it troublesome for small and medium-sized online businesses to afford regular updates.

OpenCart: Based in Hong Kong, OpenCart is a very easy e-commerce tool that came into existence around 2008. It is flexible enough to manage the unique needs of basic and advanced online stores with similar ease.

Pros:

• It is Open Source platform offering considerable ease to install and set up without any expert help leading to a shorter learning curve.
• It is one of the most flexible e-commerce platforms as it offers complete customization and ease of managing and controlling multiple stores using a single console.

Cons:

• When it comes to performance, OpenCart lags behind, as users have to deploy additional plugins like SEO Suites

WooCommerce: With an intention to offer WordPress users a customized shopping cart tool, WooCommerce came into existence in 2011.

Pros:

• It is free and open source e-commerce plugin for the WordPress Content Management System costing absolutely nothing to build an e-commerce site
• It has very few limitations since it is developed exclusively for WordPress CMS, offering full customization and configuration option it probably is the easiest cart to develop

Cons:

• WordPress is updated at regular intervals and it is necessary to keep the platform up to date; however, some plugins and add-ons fail to adapt to the updates leaving you with non-working plugins.

X-Cart: Recently merchants in need of robust licensed e-commerce solutions have voted X-Cart as one of the preferred e-commerce platforms.

Pros:

• Open source platform providing complete control over site along with its look, feel, and functionality
• X-Cart has a unique extension store wherein you will find hundreds of extensions and add-ons that can be freely utilized to enhance the functionality of online store.

Cons:

• The templates are all basic and limited needing an expert programmer to carry out changes, customization or tweaks leading to a higher learning curve.

Consider this as a basic guide before approaching any website development company. We also recommend reading the full blog for better understanding.

Top 8 Advantages of E-commerce You Need To Know

Since past years, we have seen the rise in retail via e-commerce. E-commerce website and application development have become popular worldwide. And why not, after all, it truly has some great advantages.

Experts said that the future of e-commerce is really bright. If you are still in doubt about its benefits. You need to check this blog.

Here we are talking about 10 important advantages that e-commerce would effortlessly offer.

1. No Geographical Limitations

When you have a physical store, you are restricted by a geographical boundary. The thing with an e-commerce site is different, as you can target customers around the world. Also, the e-commerce applications boost the growth of your brand.

2. New Customers with Search Engine

The physical store is driven by branding and relationships. Additionally, by traffic from search engines as well. Customers do follow a link in search engine results and visit the e-commerce website they have never heard of.

3. Reduced costs

Organic search engine traffic, pay-per-click, and social media traffic are some of the cost-effective advertising channels. Even the automation of billing and other operations lowers the number of employees needed to run an e-commerce setup.

4. Find the Products Quickly

On an e-commerce site, it is easy to navigate or write and search for the needed products to narrow down the product search. Also, with the help of machine learning, websites can now remember the customer’s preferences and shopping history for a more smooth experience.

5. Offer Comparison Shopping

E-commerce helps in comparison shopping. There are several online services that let the customers browse multiple brands and find the best prices.

6. Provide More Information

E-commerce websites make information easily available to customers. From the material used to the washing instructions, a detail product description is usually seen for each product. Most of this information is provided by vendors and does not require money to create or maintain.

7. Create Targeted Communication

Using the detailed customer writes in the registration form and by using the cookies on the customer’s devices, the e-commerce brand can get a lot of information about the buyers and their preference.

8. Remain Open 24/7/365

E-commerce websites are running all the time. From a brand’s point of view, this increases the number of orders they receive. From the buyer’s point of view, an always open store is more attracting.

According to Statista, “when looking at the three major eCommerce markets, the U.S., China, and Europe, China was the biggest market in 2017 with a revenue of US$532.8 billion and will also stay at the top in 2022.”

In another report by Statista, “About 27 percent of digital buyers in the country started making an online purchase via their smartphones/mobile on a monthly basis, and 24 percent stated purchasing online goods and services weekly. About 71 percent of consumers in India also said mobile wallet is their preferred method of digital payment.”

Are you looking to develop feature-rich e-commerce website or application for your business? We are among the top e-commerce development company,

Factors to Keep in Mind while Selecting E-commerce Web Design Company

The start-up and new businesses need to think global. And building an e-commerce website is one such step towards the global market.

Before discussing with any company what your idea about the website is, you need to be very clear about what all things you need to consider.

To help you out, here are 7 factors which you need to keep in mind.

Experience of the top E-commerce website development company matters a lot

Web-based business site needs wise dealing with as a result of the broad functionalities required. At a web-based business site, clients specifically manage the business, put orders, exchange installments, so it isn’t the activity of an unpracticed website specialist to assemble an online store. Do check for the related knowledge of the website specialists and designers, some part of the chose organization, in giving secure and instinctive internet business arrangements.

Check the portfolio

Work talks itself and uncovers the mastery of the outline firm you have chosen for your online store building. Do check the organization’ site for portfolio or ask the example work they have done as such far.

Customer support

The manner in which a website design company manages its customers mirror the expert demeanor they convey for any website architecture adventure. The proficiency of the client administration can make a decision from the reaction they give after getting quotes from the imminent customer.

Check for reviews

In the wake of picking few website composition organizations, check for customer audits or criticism against their administrations. Do attempt to contact their internet business website composition customers and get some information about their involvement with the organization. Professionally stable organizations don’t conceal their points of interest and offer their customer data transparently.

Ask for website ownership

In the event that the online business configuration firm keeps the site proprietorship rights, the genuine webpage proprietor should get in touch with them for moment refreshing, which will signify the cost. It will likewise place leap in the method for invigorating the website architecture as and when required. Do ask site proprietorship once it is finished.

Price matters

Cost of building a fully functional e-commerce website is a genuine worry for new businesses. They need to give less and increase most extreme. Whatever expense caused over web-based business site building, guarantee that the next item is great. Try not to bargain over the nature of the work however you may need to pay more.

Content update responsibility

As an internet business site are worked on a CMS platform, so you can without much of a stretch refresh the substance as and when you need. In spite of the fact that you can do that, better to use specialists to keep up a strategic distance from any slip-ups or botches.

4 Crucial Changes to Boost Your E-commerce Conversion

The most attractive thing about online business is that it is easy to get started provided if you have fully functional e-commerce website. With all this, you also need a good strategic idea which will increase the conversion of your business.

To help the startup business, we are collating 4 vital points to remember. Here it is:

It is important to get the basic right

Poor product photos and description are areas that can easily take the customers to the competitor’s site. Audit and scrutinize the best and the lowest performing pages. Offer high-quality image and description with better CTAs.

Not so mobile-friendly site is another reason which can irritate the visitors on your website. You need to check if your site is optimized for mobile for better user experience. It is better to stick to one-click ordering pattern. You can talk to any e-commerce website developers for a better suggestion.

Bad website navigation can confuse visitors. The poorly designed navigation takes more time and certainly it is disappointing. Sort the products in different categories. You can use internal links in the banners and offers for indicating the visitors with the right deal.

Consider the smart tools for conversion rate optimization

If you are looking for maximum conversion rate on a reasonable budget, you need to select the right tools.

Heatmap: Heatmap is a graphical representation of information that uses a system of color-coding to show different values. It will show you the page where visitors are most active. You can then use this data for better CTAs.

Cart abandonment tool: This tool will help you to retarget the users who have left the website before making any purchase. It is seen using such retargeting tool has helped in increasing revenue up to 50%.

Exit intent marketing: This well-developed software detect the mouse movements of the customer and understand when they are leaving. This will help you to entice the customer and pull them back for the purchase.

Check analytics to target users

For e-commerce, using analytical tools is one of the best ways to succeed in any sort of paid advertising or media. Making landing pages, PPC campaigning, monitoring and tracking inbound sales channel are one of the must things to do.

Create a content marketing strategy

Content marketing is needed to raise awareness of your brand and increase transparency. Transparency helps to show the actual status of your brand which in turn can help to retain customers. Things like pricing, sourcing, and experiences are few of the top points to add on your content marketing list.

 

Top Things You Need To Know About E-Commerce Software

According to Statista, global e-commerce sales are about to increase 246.15% by 2021, from 1.3trillion in 2014 to 4.5 trillion in 2021.

The e-commerce industry is booming and you need to pay attention if you are in the retail. You need to have a software and website which will help you to run more impactful and measurable marketing campaigns.

Well, before you approach any software development company, here are few points to brush your basics of e-commerce software.

1. What is an E-commerce Software?

E-commerce software helps the online store to easily manage inventory, add or remove items, calculate taxes, and all other tasks required to manage the website and fulfill orders. It simplifies the processes offering a friendly user interface that helps the non-IT people to look after the operation.

2. Types of E-commerce Software

• On-Premise: On-premises software is installed and runs on computers on the premises (in the building) of the person or organization using the software, rather than at a remote facility such as a server farm or cloud. On-premises software is sometimes referred to as “shrinkwrap” software. (According to Wikipedia). On-Premise needs on-site developers who can manually update, do troubleshooting and fix problems.
• Software as a Service (SaaS): SaaS is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. It is sometimes referred to as “on-demand software”, and was formerly referred to as “software plus services” by Microsoft. (According to Wikipedia). Any e-commerce store opting for SaaS can be launched in half time and at a much lower price than on-premise solutions.

3. How can e-commerce software help your business?

The purpose of this software is to put everything you need to run your retail in one place. Software like ERP, 3PL, and social media sites can be linked so that data counting and sharing is not manual.

Top benefits:

• It makes marketing easy
• Helps in calculating taxes and automate shipping information
• Manage the product inventory list
• Manage order and customer communication history
• Hosted solution improve the overall user experience

The e-commerce sites are gaining an important place. It is expected for small or medium-sized to make a strong position over the web too.

Our panel of experienced and highly skilled e-commerce experts will help you redesign, remodel and strategize your Ecommerce website development. Any comments on how you are prepared or how you are planning to relaunch your store online are welcome.